Timeless elegance, effortless style — for every client.
With NXT, colour is more than just a shade - it’s an experience. The colour range is expertly designed to provide your clients with exactly what they desire: confidence, elegance and timeless style. From soft pastels to rich, luxurious tones, NXT delivers flawless results that inspire lasting client loyalty.
The new ‘Always in Colour’ campaign is all about celebrating enduring beauty. The looks exude modern glamour and effortless sophistication and is the perfect way to show your clients how colour can enhance their style, whether they’re looking for something subtle or striking.
For you, NXT is more than just a product—it’s a promise. It’s the promise of exceptional quality, reliable results and colours that perform beautifully every time.
From everyday looks to statement styles, NXT gives you the tools to create unforgettable transformations that your clients will love.
The Inspiration Behind ‘Always in Colour’
The ‘Always in Colour’ campaign was inspired by the power of subtle elegance and timeless beauty. Drawing from a soft pink palette set against a grey backdrop, we sought to create an image of sophistication and refinement. By reversing the colour scheme to a pale grey on a pink background, we wanted to evoke a sense of balance and harmony, where simplicity meets strength. The deliberate choice of soft, delicate fabrics enhances the luxurious, tactile nature of the campaign, making the visual experience feel elevated.
At the heart of the campaign is the idea of understated glamour. It’s about celebrating the power of subtlety, showing how colour doesn’t need to shout to make an impact.
Instead, the quiet sophistication of soft hues reflects the timeless appeal of NXT. ‘Always in Colour’ speaks to a refined audience who embrace style as an enduring quality, rather than chasing fleeting trends.
Behind the Scenes: Crafting Timeless Elegance
As we capture the essence of this vision, we’re excited to share a glimpse behind the scenes of the ‘Always in Colour’ campaign.
From the careful selection of colour palettes to the delicate fabric textures that form the foundation of each shot, every detail has been thoughtfully curated to convey a sense of polished, everyday glamour.
The 2025 NXT Colour Marketing Pack is coming soon! Available in both print and digital formats. For more information, please visit your local store or reserve a copy from your Territory Sales Manager.
Explore the NXT range today and make ‘Always in Colour’ your salon’s signature.
- Shop our latest NXT offers:
- Buy 5 Toners for £35!
- Buy 6 Permanent or Demi-Permanent tubes and get a Hair Colour Removal System and Pro-Tech Bleach 500g FREE
- Buy 24 Permanent or Demi-Permanent tubes and get 1 Litre Cream Developer or Oxidising Cream Releaser FREE *in-store only – find your local store*
