The Stella McCartney show masterfully married traditionally tailored pieces with designs that were strikingly beautiful, sexy, and powerful. Enhancing each model’s natural hair texture helped to highlight these empowering looks and serve as a statement of embracing one's authentic self and connecting with inner confidence. This celebration of individual identity and empowerment emphasised that fashion is not just about appearance, but a means of expressing one's true self — without uttering a single word.
Stella McCartney accentuated that true power is brought to life through celebrating a diverse range of unique hair textures and embracing individuality.
“Inspired by powerful women like Kim Basinger in the late 80s and early 90s, that celebrated confidence and independence, the Stella McCartney Summer 2025 Show showcased a diverse range of hairstyles and looks, each reflecting a unique identity. The theme centered around freedom and empowerment—sexy, confident, and bold—where dressing in tailored clothing becomes a powerful tool for self-expression. Each model radiated a sense of freedom and confidence, embodying the spirit of 80s and 90s actresses who fearlessly showcased their beauty and strength without being confined by social judgment.” —Eugene Souleiman, Lead Stylist for Moroccanoil
Hero product Moroccanoil Treatment continues to be the foundation for hairstyling. For blonde models Moroccanoil Treatment Purple is used to enhance the blonde colour and eliminate brassiness. All models were styled with fan favourite Moroccanoil Frizz Shield Spray to provide long-lasting frizz protection, leaving hair with glass-like shine and a silky, smooth finish.
"At Stella McCartney, the diversity of models and their natural hair textures serves as an inspiring celebration of individuality. Embracing diverse hair textures showcases the beauty of authenticity and uniqueness, reflecting the brand's commitment to inclusivity and empowerment." —Antonio Corral Calero, Moroccanoil Global Creative Director.
GET THE LOOK FOR EFFORTLESS TEXTURED HAIR: Hair Design by Lead Stylist Eugene Souleiman for Moroccanoil
When it comes to styling curls, the focus was on effective hydration to enhance the natural texture and create vibrant, bouncy curls. Maximising moisture helped emphasise the natural spring and unique texture of each individual curl, celebrating their inherent beauty and individuality.
Photo credit: Mohamed Khalil for Moroccanoil
- Apply a pea-size amount of Moroccanoil Treatment from mid-length to ends to provide the perfect foundation for styling. For blondes, use Moroccanoil Treatment Purple to maintain the colour and cut brassiness.
- Apply one pump of Moroccanoil Curl Defining Cream globally and finger comb through.
- Spray Moroccanoil Frizz Shield Spray generously and evenly throughout the hair. Finger-comb to smooth out the roots while maintaining the hair’s natural volume.
- Slowly dry the hair with a diffuser to activate the Moroccanoil Frizz Shield Spray and achieve enhanced anti-frizz benefits.
- Finish the look by using your fingers to uplift the curls and separate the strands to create an effortless shape.
GET THE LOOK FOR THE SLICK CHIC PONYTAIL: Hair Design by Lead Stylist Eugene Souleiman for Moroccanoil
The goal was to capture the feeling of effortlessly putting hair into a ponytail after a shower without overthinking it. Having the hair pulled back into the natural-looking ponytail contrasted the tailored garments, embodying duality, and genderless fashion – further highlighting the theme of expressing your authentic, confident self while expressing style and sex appeal.
Photo credit: Mohamed Khalil for Moroccanoil
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Apply a pea-size amount of Moroccanoil Treatment from mid-length to ends to provide the perfect foundation for styling. For blondes, use Moroccanoil Treatment Purple to maintain the colour and cut brassiness.
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For textured hair, apply one pump of Moroccanoil Curl Defining Cream, or for straight hair apply Moroccanoil Hydrating styling Cream and finger comb through
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Spray Moroccanoil Frizz Shield Spray generously and evenly throughout the hair. Finger-comb to smooth out the roots while maintaining the hair’s natural volume.
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Dry the hair to activate the Moroccanoil Frizz Shield Spray and achieve enhanced anti-frizz benefits.
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Slick the hair into a ponytail at the crown area, focus on creating a soft tension while keeping the hair moist and well-hydrated. This technique works for both straight and textured hair.
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Apply Moroccanoil Luminous Hairspray Medium to provide flexible, long-lasting hold
Moroccanoil products are available online and in all Aston & Fincher Stores.
