Moroccanoil has been the Official Sponsor of Eurovision for the past 3 years, cementing both the brand’s reputation as an authority in hair trends, as well as bringing a real link between fashion, music and hairdressing firmly into the spotlight. This year, their team of world-class stylists head to Liverpool to provide the latest trends and looks to the stars of Eurovision.
The Aston & Fincher team had the honour of attending Eurovision and showing support for our own prestige brand, Moroccanoil. Along with our Territory Sales Managers and Head Office team, we also invited new Moroccanoil Color users to experience this amazing event.
The Eurovision celebrations kicked off bright and early Tuesday morning for a backstage tour. This year, the contest is being held at the M&S Bank Arena in the centre of Liverpool and we got the opportunity to get up close and personal with the main stage and the artist booths. Some of the Aston & Fincher team even got to meet celebrity presenter, Rylan Clark!
In the evening, Moroccanoil’s VIP party included delicious food and drink, a DJ, eye-catching product displays and even a 360 selfie booth! We had a great time chatting to and catching up with our customers. It was also a great opportunity to take a look at Moroccanoil’s newly launched Color range as all the products were on display.
We headed into the arena before the show started at 8pm and what a show it was! We had our flags in-hand and were ready to wave them in support of our favourite artists. The atmosphere was like no other and all the performances were fantastic. The production team did an amazing job changing sets so quickly between each act and we loved the presenters – Alesha Dixon, Hannah Waddington and Julia Sanina.
Big thank you to our Moroccanoil Color customers who have attended so far:
• Sojo & Co
• True to Zen
• Old Stables Hairdressing
• Penelope & Company
• Savannah’s
• Ego Hair
• Euphoria Hair
We can’t wait to watch the remaining Semi Final shows and lastly, the Grand Finale on Saturday! Congratulations to all the countries who have made it through and we wish all the finalists the best of luck.
