As the pandemic turned everyone’s hair care regimes upside down, Fudge realised that they needed to maintain that salon fresh blonde feel, for longer. There’s no wonder that post pandemic, we’re trending towards low maintenance blondes and softer, warmer tones. It’s all about easy-to-manage colour! Think balayage, highlights, lowlights, and semi-permanent colours that fade away over time, and say goodbye to harsh, obvious regrowth.
Whatever your client’s blonde colour age or stage, make sure to wash, treat & style that post-salon hair with the innovative Fudge Professional All Blonde range. We know too well just how easily hair can become damaged, so Fudge have also infused their entire All Blonde range with Opti-PLEX™ Technology to help strengthen blonde hair from within, while you wash.
How to use
Step 1:
Whether you want to prevent colour fade or boost your client’s blonde, Fudge Professional All Blonde has the option of two shampoos to use, depending on the desired results:
Protect salon colour
When salons closed, we learnt our lesson the hard way: your client’s blonde had to stay salon fresh for even longer. Never let that be a worry again with the new Fudge Professional All Blonde Colour Lock Shampoo. Packed with Blonde Colour Lock Technology to help prevent colour fade whilst promoting shine, it helps to keep all types of blondes and highlights vibrant and salon-fresh for up to 10 weeks.
OR
Revive dull + faded hair
Looking for a bit of a lift? Reach for the sulphate free Fudge Professional All Blonde Colour Boost Shampoo to refresh and lift blonde colour by depositing blonde pigments for a visibly lighter, brighter hair in just 2 weeks. Infused with blonde boosters and lemon extract, it’s proven to enhance all types of blonde and highlighted hair after just one wash.
Step 2:
Treat over-processed damaged hair
Make sure that you always finish your client’s hair care regime with the Fudge Professional All Blonde Colour Lock Conditioner to extend colour life, whatever the tone. Repairing from the inside out, it smooths and seals to lock in colour for 10 weeks, whilst restoring hydration and promoting manageable blonde locks.
STEP 3:
Revive + protect
Revive and protect blondes without changing the tone with the new Fudge Professional All Blonde 10-In-1 Condition + Shield Mist. Simply spray over wet or dry hair and recommend client’s top up between washes or even on the go, to ensure colour and environmental protection day in, day out. With each application, reap the 10 benefits of heat and UV protection, preventing and repairing damage, shielding from pollution, nourishing, hydrating, taming frizz, adding shine, and of course, extending colour life.
After following the Fudge Professional All Blonde hair care regime, 81% agreed that their blonde colour had been locked in for longer. So, you can always rest assured that they’re here to maintain your client’s best blonde between salon visits. Hello salon fresh colour for longer!
#OWNYOURTONE with the Fudge Professional range of shampoos, conditioners, and styling products purposely created to extend salon colour for longer including the new Fudge Professional All Blonde range, cult Fudge Professional Clean Blonde range and Fudge Professional Cool Brunette duo, all created with the unique Opti-PLEX™ technology that penetrates deep into the hair’s core to reconstruct bonds after chemical, styling, and environmental damage, as well as weightlessly smoothing the cuticle. Plus FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
