Valera

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NEW VALERA SELEXA AI COLOR PRO

The revolutionary Selexa AI high-speed hairdryer delivers flawless styling results with advanced display-controlled modes.

Hairdryers & Diffusers

Straighteners

Trimmers

VALERA SELEXA AI COLOR PRO

Valera Selexa Ai Color Pro Professional Features

DIFFUSER

Curly hair → soft air, low heat, strong ions

NATURAL

Natural finish → soft air, mild heat, mild ions

STRAIGHT

Sleek, shiny hair → soft air, high heat, full ions

WAVES

Curls & waves → strong air, high heat, full ions

VOLUME

Voluminous hair → very strong air, high heat, no ions

Valera

Valera offers a trusted and innovative range of Swiss made electrical styling tools, specifically developed for haircare professionals, hairdressing salons, freelancers and students. Known for their award winning performance, Valera hairdryers and styling tools combine cutting edge design with advanced technology to meet the highest professional standards. Every product is engineered for reliability, comfort and precise results in high demand salon environments.

Explore a premium collection of hairdryers, diffusers, straighteners, and trimmers designed to support outstanding styling performance. Valera’s exclusive features, such as the ROTOCORD tangle-free swivel cord and TOUCH ME cool nozzle, bring added functionality and safety to everyday salon use. Their Ultimate AI dryer sets a new benchmark with smart technology that delivers unmatched power, control, and versatility for all-day professional styling.

Trusted by professionals across Europe, Valera continues to lead in innovation, quality and ergonomic design. Shop online or in store with Aston & Fincher and enjoy professional-grade electricals that deliver results. With fast delivery options and a range that includes energy efficient, lightweight and student friendly models, we help keep your salon or kit bag ready for success.