Over 65 Years Serving the Trade

In July 1959, Bob Fincher acquires Aston Toilet Supplies, originally founded in 1934 by Mr Aston. He reopens as Aston & Fincher on Soho Road, Handsworth, with his son Richard as the first employee.

With rapid growth, Aston & Fincher moves from a 1,000 sq ft unit to a 6,000 sq ft premises on Soho Hill. Four vans and four reps serve salons across Birmingham and the Black Country.

As business expanded, the four-storey Soho Hill site became impractical. Aston & Fincher relocated to Holyhead Road, Handsworth, offering counter service and growing to six vans, six reps, and a 70-strong team

Aston & Fincher launches the industry’s first cash and carry at the rear of Holyhead Road. Within two years, it occupies the entire ground floor as salon furniture sales surge to meet demand.

Expansion moved beyond Birmingham, with new branches opening in Coventry and Bristol. Former reps became store managers, and a long-term leadership team was formed: Tim LaBrum, Len Barber, Bob and Richard Fincher.

Growth continued as Aston & Fincher acquired wholesalers slow to adopt the cash and carry model. The company now reached South Wales, the South West, North West, and the East of England.

The industry shifted back to reps, telesales, and deliveries - now offered across all 27 Aston & Fincher stores. Richard’s son, Oliver Fincher, steps into the role of Managing Director.

A major milestone: Head Office relocates to Pavilion Drive. The 40,000 sq ft site features a leading hair and beauty cash & carry, advanced training facilities, a furniture showroom, and distribution centre.

Our exclusive brand portfolio continues to grow, led by Moroccanoil, evo, Framesi, Valera, and premium Italian salon furniture—bringing innovation, quality, and style to professionals across the UK’s vibrant and evolving hair and beauty industry.

Aston & Fincher Online unites central telesales and web ordering, with daily nationwide deliveries. Still family-run, Richard remains Chairman while Oliver, Bob’s grandson, is Managing Director. Bob continues to follow the business proudly.

Aston & Fincher introduces OLAPLEX™ - a game-changing innovation in professional haircare. With stronger, safer, and healthier results, colourists and clients can push creative boundaries, achieving beautiful transformations.

Aston & Fincher acquires Your Salon Store - an innovative beauty business known for its specialist product catalogue, further enhancing our reach, customer service, and market presence within the dynamic and fast-growing professional beauty industry across the UK.

Stafford Hair Supplies and AKS join the Aston & Fincher family, bringing new stores in Stafford, Derby, Tamworth, and Burton upon Trent. Their teams stay on and thrive within our supportive culture.

To strengthen presence in Northern England, Aston & Fincher acquires Trade Hair Cosmetics in Sunderland - offering North East customers access to exclusive brands and opportunities.

Aston & Fincher acquires Coldhams of East Anglia in Norwich, a business founded in 1923. This historic addition strengthens our presence in the East, joining our established Cambridge store.

Aston & Fincher celebrates 60 years of growth - expanding with purpose while staying true to our family values and professional ethics. It marks six decades of trusted service and forward momentum.

In 2025, Aston & Fincher welcomed Gilmor into the family, further strengthening its presence within the professional hair and beauty industry. Customers continue to receive the trusted local service they know, while benefiting from access to a wider professional product range, improved availability, and the support of Aston & Fincher.

2026 Aston & Fincher brings L&N Hair and Beauty’s Milton Keynes and Bedford locations into the family, extending its reach in the South East. Customers continue to be supported locally while gaining access to a broader professional range, strong availability, and the experience of a long established distributor.